Consumables for daily use on your fingertips now. Online ecommerce website helps us to save our precious time and effort in our fast running life. From small articles to big articles are available on these e-shopping websites on a reasonable price with free home delivery. Payment option with card, online banking etc is available. Emi options are also available there in few of the products that customers purchase.
Indian consumer durables market has two parts. First is urban and second one is rural markets.
The Consumer market is comprises of a big middle class, relatively large lower middle class and a
small economically backward class. The multinational and Global industries view India as one of
the target markets from where there business takes growth. The growth in India’s consumer market
would be depend upon favorable population composition and increase in expenditure habit of Indian people.
The large volume of population spends their earning in food, housing, consumer durables like electronic gadgets, and in purchasing automobiles. This is the prime factor which is attracting marketers from across the world.
Amazon India has started its two-hour delivery service of daily essentials called Amazon
Now in metro cities like Mumbai, Bengaluru, many areas of Delhi etc. for Selling daily consumables,
which includes products from food packaging to washing powder and detergents and many more products.
Amazon India sells consumables through its website Amazon.in
Through Amazon.in, the online marketplace is targeting monthly purchases which consumer made. On the other hand Amazon Now ( especially for mobile users using amazon for online purchasing ) is serving the daily or weekly top-ups of groceries.
A Tug of war competition is between online startups such as Bigbasket, Grofers as well as many new launched online shopping
companies is also going on to capture the consumer market. Amazon.in helps the customers, on meeting a crucial demand for
increasingly busy families in Indian cities and towns. While the sale price of products in this category is under the pocket
of customer, market analysts anticipating that the category will help Amazon India boost repeat purchase and loyalty among regular online customers.
Amazon will look to acquire the millions of existing online customers who are spending very frequently on online shopping
Amazon’s fast-moving consumer goods business has leap by about 200% per year in volume terms, led by grocery online selling at +400% growth, also a tremendous growth has been seen in health, personal care and beauty at according to the company.
Amazon.in has also enjoyed a strong growth in the cities which category from tier II and tier III cities.